U of M Professor, Dr. Howard Markel, presents The Kelloggs
Join Dr. Howard Markel, NYT-bestselling author, professor, and director of the U of M Center for the History of Medicine, as he celebrates the paperback release of his acclaimed book The Kelloggs: The Battling Brothers of Battle Creek. In The Kelloggs, Markel gives us the contentious life and times of the Kellogg brothers of Battle Creek, earning great acclaim for his sweeping historical biography. The National Book Review called it “Insightful and entertaining . . . A revealing window into America as it evolved from the Civil War to World War II," while Booklist’s starred review said that “sibling rivalry has rarely been so dastardly and delectable.”
About the Author
HOWARD MARKEL, M.D., Ph.D., is the George E. Wantz Distinguished Professor of the History of Medicine, and director of the Center for the History of Medicine at the University of Michigan. His books include Quarantine!, When Germs Travel, and An Anatomy of Addiction. His articles have appeared in The New York Times, The Journal of the American Medical Association, and The New England Journal of Medicine. Markel is a member of the National Academy of Medicine and lives in Ann Arbor, Michigan.
Praise for The Kelloggs
“Markel’s amazing amalgamation of biography and history, covering the pursuit of health in late-nineteenth- and early twentieth-century America, industrialism, and the invention of cold cereals is adorned with fetching photographs and illustrations. Sibling rivalry has rarely been so dastardly and delectable.”—Tony Miksanek, Booklist (starred review)
"[W]hen I was growing up, Battle Creek was this kind of mythic place for me… I’d have breakfast cereals for breakfast and, whether it was Post or Kelloggs, the address would be Battle Creek and I would stare at the cereal boxes and there wasn’t much to read on them, so you were always seeing the name Battle Creek and there was always a come-on the boxes, if you wrote to the address in Battle Creek you’d get free something or other, a souvenir of the cereal. It would all lead back to Battle Creek. I had no idea what that was or what that meant but it sounded like a really interesting name. Who knew what kind of battles went on there that helped to produce these cereals?" —Terry Gross, NPR’s Fresh Air
"A compelling yarn and a fascinating window into the genesis of both modern medicine and management . . . a vivid portrait of the brothers and their era.” —Jonathan A. Knee, New York Times “DealBook” column
About The Kelloggs
From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg.
John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.
In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.