Gina Luttrell - The Millennial Mindset & Social Media
Gina Luttrell is an Associate Professor of Public Relations and Social Media at Eastern Michigan University with over 15 years of experience in the communications field. Her extensive background includes strategic development and implementation of public relations and social media, advertising, marketing, crisis and corporate communications.
We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation?
‘Social Media: How to Engage, Share, and Connect’ is a step-by-step resource to better understand, create, and develop sound social media strategies. Written in a relaxed and pragmatic tone this book concentrates on both the operational and practical aspects of this ever evolving subject. Rich with concrete advice and examples from some of the most preeminent authorities in the fields of social media, public relations, and marketing this book has something for everyone.