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A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through -a thorough history of social media and pioneers of the field; -chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; -discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; -and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

About the Author

Regina Luttrell is associate professor of public relations and social media at Eastern Michigan University.

Product Details
ISBN: 9781442226111
ISBN-10: 1442226110
Publisher: Rowman & Littlefield Publishers
Publication Date: August 14th, 2014
Pages: 260
Language: English